Realbase

Whats in a name? Realbase was the re-branding and positioning of our Realhub product after the merger with our largest competitor Campaigntrack. And identity was required that gave both teams the opportunity to take ownership of a shared goal.

The project to re-brand and re-position the product was a challenging one. It required a lot of research into the market, the competition and the customers. It also required a lot of collaboration between the two teams to ensure that the new identity was something that could be embraced by both.

Challenges

• Market Research: The project required a deep understanding of the market and the competition. It was challenging to find a name that was unique and memorable, while also being relevant to the industry.
• Brand Positioning: The project required a clear and concise positioning statement. It was challenging to create a statement that was both unique and memorable, while also being relevant to the industry.
• Name Selection: The project required a name that was unique and memorable. It was challenging to find a name that was both unique and memorable, while also being relevant to the industry.

Conclusion

The company was acquired by one of the largest industry players, Domain Group Australia, and continues to operate as a subsidiary today.